CzeXperiment
Visual identity and custom typeface for CzeXperiment — a unique project by Jan Látal exploring how Czechs react to current issues, topics and situations.
In the videos, the most visible output of the project, the visual identity is written primarily through typography — the entire identity is based on our distinctive typeface with a significant design of the letter ‘C’ and texture defined by thin lines of diacritical marks and punctuation. The typeface is then complemented by a bright colour scheme referring to the Czech tricolour and the × symbol. Its ‘dotted’ stylisation is not accidental — society (and its attitudes) is also composed of many individuals (and their individual attitudes).